What is Digital Marketing?

Digital marketing refers to the use of digital channels to promote items and services in order to reach customers. Websites, mobile devices, social media, search engines, and other comparable channels are all used in this sort of marketing. With the emergence of the internet in the 1990s, digital marketing became popular. Digital marketing follows some of the same concepts as conventional marketing and is frequently regarded as a novel way for businesses to reach out to customers and learn about their habits. Traditional and digital marketing tactics are frequently used in business initiatives.

Roles of Digital Marketing

The goal of digital marketing is to increase your business’s traffic, leads, and sales by reaching out to individuals who are seeking your products and services. Web marketing is the practise of promoting your business online to potential leads and high-value customers on its own. Online marketing is critical to the success of your company. There are plenty of ways to contact people who are interested in your brand, given that there are over 4.3 billion users on the internet and two billion of them are online buyers.

Background of the Digital Marketing in Malaysia 

Digital Marketing Malaysia is growing (and, to be honest, fast-developing), and brands are putting greater importance on digital advertising than ever before. As the COVID-19 pandemic spreads globally, people all around the world are adjusting to a new way of life. Stay-at-home orders have significantly disrupted the sector, even though traditional stores were already losing popularity with customers. Companies that have already started to pivot to a digital marketplace will do better in this climate. Having a working website and an e-commerce business, however, is only half the battle. The ability to bring people to those product pages is just as crucial.

As a result, the position of a digital marketer is always changing to stay up with new technology, methods, and best practices. Since digital marketing involves such a vast range of key topics, it can be difficult for marketers to decide which major talents they should focus on during their careers. When businesses recover and begin hiring in the second half of 2021, digital marketing teams will focus on the people who can provide the greatest value to a team. During this downturn, it’s more important than ever for marketers to think about what vital talents they currently have and what further training they need to become the most employable versions of themselves. 

Top Digital Marketing Agencies in Malaysia

1. Silver Mouse

Silver Mouse is a reputable marketing firm that transforms retail brands into digital stores and grows e-commerce enterprises. Since its establishment in 2014, the firm has produced hundreds of films for its YouTube channel as well as for its loyal clients in a variety of sectors. They have a lot of experience with that form of marketing. Silver Mouse is operated by a team of specialists with years of experience and is known in the industry as one of the top digital marketing firms in Malaysia. Services provided by the agency covers digital marketing, creative design and video production to present a few. 

Business Details:

Address: 5-6-2, Block 5, Level 6, VSQ, Jalan Utara 46200 Petaling Jaya, Malaysia

Website: https://www.silvermouse.com.my/ 

2. Rozzario

Rozzario is a global web design and digital marketing organisation that specialises in corporate site design, custom web applications, e-commerce enterprises, and other web services. Rozzario, Malaysia’s first international digital firm, tries to provide the highest possible return on your investment. Rozzario is without a doubt one of the greatest digital marketing firms in Malaysia since it provides clients with all-inclusive branding solutions that are unique and creative. Services offered by Rozzario are mainly branding, website, eCommerce and marketing for their valued clients. 

Business Details:

Address: Level 27 Penthouse, Centrepoint North, Mid Valley City, 59200 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Website: https://rozzario.com/ 

3. Light Up 7

Light Up 7 is a full-service digital creative agency that specialises in brand planning, digital marketing, and multimedia production. They assist brands in transforming and expanding their operations. They design customer experiences that best fit the demands and preferences of their clients and consumers in this digital era. They achieve this by combining strategic and creative thinking with skilled data analysis and a thorough knowledge of current and new technology. Online services provided by the agency consist of digital marketing, branding and video & photography production to show a few here. 

Business Details: 

Address: East Wing Mezzanine Floor, Bangunan ECM Libra, No. 8 Jalan Damansara Endah, Damansara Heights, 50490 Kuala Lumpur, Malaysia

Website: https://www.lightup7.com/ 

4. Fishermen Integrated Malaysia

Fishermen Integrated is one of Singapore’s and Malaysia’s major independent advertising agencies. Indeed, they took home many accolades at the 2019 Kancil Awards, including the highest honour granted that evening. Their crew has worked in marketing departments, advertising and digital agencies, editing and publishing, website and app development, and film production, among other places. Service provided by the agency consists of brand strategy campaigns, social media marketing which covers Facebook, Instagram and Twitter, Search Engine Optimisation (SEO) and more to mention. Interestingly, the digital marketing agency had won the following awards, such as:

1. Two times winner of the Golden Kancil in 2015 & 2019
2. Kancil awards 2019 Gold for overall creative effectiveness
3. Winners of the Effies, Marketing Excellence Awards, YouTube Awards

Business Details:

Address: D-09-03, Level 9, Skypark@One City, Jalan USJ 25/1, 47650 Subang Jaya, Selangor, Malaysia.

Website: https://fishermen.co/ 

5. Sterrific Agency

With headquarters in Kuala Lumpur, Petaling Jaya, and Penang, Sterrific is one of the newest digital marketing organisations in Malaysia. This digital marketing business produces excellent outcomes for its clients with a small staff of outstanding talent. This firm specialises in assisting companies in creating outstanding user experiences that will engage and please their target audience. Web design, branding, search engine optimisation (SEO), copywriting, photography, and video production are just a few of the services that Sterrific provides. Its famous clients consist of Air Asia, Kossan, Dulux, Watsons and Fujifilm to name a few. 

Business Details:

Address: Oasis Square, A-7-09 Capital 1, 2, Jalan PJU 1A/7, 47301 Petaling Jaya, Selangor

Website: https://www.sterrific.com.my/ 

6. Shock Media Studio

Shock Media Studio has established itself as one of Malaysia’s leading digital marketing firms. The firm specialises in assisting businesses in becoming prosperous. Using different result-oriented digital marketing tactics, the organisation has assisted more than 600 businesses in growing online over the years. The services offered by Shock Media Studio are mainly Search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), and website design and development along with its main clients which are Padini, Amber Chia Academy, Dr. K and Fella Design. 

Business Details: 

Address: i-2-4, Level 4, Setiawalk, Persiaran Wawasan, Pusat Bandar Puchong, 47160 Puchong, Selangor

Website: https://shockmediastudio.com/ 

Conclusion:

Technology and the internet have taken over the world we live in today, transforming us into citizens of a single global town. Several advantages of this progression include enhanced communication, exposure and awareness, economic expansion, and so forth. However, with enhanced competency, larger access to target audiences, faster lead generation, bigger sales income flips, and superior marketing strategies through modern tactics, digitalization has exceeded old marketing approaches, leaving previous methods obsolete.

Digitalization has the most obvious and visible effects on business-to-consumer connections. Multiple online users of social media and other forums are possible leads with access to a diverse range of companies from which to pick. With so much competition in the market, using efficient digital marketing methods is the only way for businesses to actually build a bright future.