When a website update is released, the Google search engine makes assumptions to tweak their strategies and please all the powerful Google bots.
The following are seven SEO practices to consider when building a website for e-commerce in Malaysia.
- Optimize the Image Alt Text
One of the most valuable components of SEO is the image alt text. Good image alt texts do not make one lose anything. To play safe for SEO, one has to optimize the website images.
- Prioritization of content Authority
Google wishes to represent users with the most authoritative and credible content based on their search engines. It’s creating reliable and insightful content that engages the reader.
- Longer Content
Word count may not be a ranking factor for Google search Engines. Not being ranked on word count means that short content may have the same ranking as the long one. However, it provides good information based on user intent.
Long-form content might get over 77% more links than the short ones leading to improved organic results. Besides, light word count can get more relevant queries and the root of the search intent. Meaningful and credible content answers most of the answers.
- AMP
Given the increasing number of mobile searches, AMP is a significant necessity Since Google updated its mobile-first roll out in 2018,
AMP impacts rankings in some form or another. Over 30 million domains adopted AMP as the rate of adoption is very high.
E-commerce businesses should implement this to avoid lagging as SEO has moved from computers to small gadgets.
- Target Latent Semantic Indexing (LSI) Keywords
Latent Semantic Indexing keyword does not have an impact on search rankings. However, they help to cover information related to phrases and keywords. It helps the website to get rankings for relevant search terms and avoid keyword stuffing penalties.
It’s hard for Google to pinpoint the correlations and overlap between the content in one’s website if they have used LSI keywords. Besides, incorporating LSI keywords helps Google bots to understand the message and its relevance to the user intent.
They should be incorporated in a conversational, natural way to help website visitors find answers they want. Also, they help Google to understand one’s content.
- Marginal Ranking for Keywords in the Domain
For Google ranking factors, the URL match domain plays a significant role. It sorts through billions of webpages in the search index to give the owner relevant and useful results within a shorter time. However, exact match domains can make a difference in webpage rankings.
One should tailor the domain around user intent to succeed. Keywords incorporated in the domain name can provide clues on what the website is all about.
- HTTPS
HTTPS is a lightweight ranking factor for Google. It indicates whether or not a website is secure when on lands on it.
Its caused by the use of personal information like a credit card, names, and address.
Conclusion
It goes beyond search rankings for an e-commerce business to succeed.